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Make Your Branding Resolutions Stick

In Building a Brand by Distility2814 Comments

The new year is a great time for goal setting.  There are a number of schools of thought on goal setting and how to track and measure your progress.  Whatever your goal setting and tracking paradigm, if increasing brand awareness or building your brand is one of your goals, then …

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Steve Jobs’ Buddhist Branding Secret

In Building a Brand by Distility2801 Comments

The real secret to Steve Jobs’ branding success stems from his time spent studying Buddhism in India. It was there that he learned the importance Buddhism places on intuition. Here is what Jobs told his biographer Walter Isaacson: “The people in the Indian countryside don’t use their intellect like we …

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3 Ingredients to Make a Good Brand

In Branding Evaluation by Distility3277 Comments

To Create a Good Brand, Your Brand Needs to Get Three Key Ingredients Working Together. A good brand is one that has attained prime space in your target customer’s mind so that the brand is remembered as the customer’s preferred solution. There are three overarching ingredients to creating a good …

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Is Your Brand at Risk as You Grow?

In Building a Brand by DistilityLeave a Comment

At Distility we enjoy having our offices at the MaRS Centre.  On top of the excellent location, there is an energy associated with being surrounded by innovative organizations which range from early stage start-up to established technology company (and every stage in between). The chatter in the halls also has …

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Best of Brand Marketing Distilled – 09/09/2011

In Brand Solutions by Distility1 Comment

Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week we offer a distillation of the expert client divide, content considerations for inbound marketing, the potential …