There are far too many examples of businesses being forced into damage control mode after decisions on business policies, actions or tactics blow up in their faces. In the internet age, it is wise to assume that there are no secrets from your customers and stakeholders. You need to consider …
Best of Brand Marketing Distilled – 09/02/2011
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week we offer a distillation of five brand marketing and strategy pieces which address creating innovative offerings …
What Is Brand Architecture?
[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Architecture is the planned design of a system. It could be the planned design of a …
Best of Brand Marketing Distilled – 08/26/2011
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel your organization’s planning and success. B2B Marketing and Sales This week our focus is B2B branding, marketing and sales. The five links below are …
The Case Against B2B Branding. Why brand if we are B2B?
The CEO looked at us suspiciously. His new VP Marketing had brought us in to support his fledgling effort to rebrand this mid-size life-sciences firm. The firm was doing very well, growing steadily but investing heavily in sales and barely at all in marketing. The office was utilitarian, the board-room …
Branding and Business Intelligence
@1day1brand top tweets for the week ending August 19, 2011. Brand Management Is Brand Management an Offensive or Defensive Play? http://ow.ly/66KLn Should a premium brand charge more than its competition or use the same price to sell more? Should Coca Cola Raise Prices. http://ow.ly/64k5I Business Intelligence Four Ways To Spot …
How to Define Brand Values and More
@1day1brand top tweets for the week ending July 29, 2011. Values The Important Business of Communicating Values – http://ow.ly/5O8DQ Consumer Focused Branding How to Align Your Branding with the Consumer Experience http://ow.ly/5NpZx A Sharpie Campaign, Aimed at Teenagers, Urges Self-Expressionhttp://ow.ly/5O8To Twitter Can You Keep Your Sex Secret on Twitterhttp://ow.ly/5O8B4 This …
2011 Summer Reading List – Marketing, Branding, Innovation & Design Thinking
Many summer reading lists are about light and frothy reads. If that is the summer reading list that you are looking for, then this is not the list for you. This list features four of our current favourite big idea books in the business strategy and marketing realm. The books …
How Do I Get Branding Done?
Branding is a word that has many meanings. Many businesses start with the misconception that, to get their branding done, they simply need to commit to a logo, a name and put those items on a website. For many businesses, that is all they do, and they are missing out …
Branding, Email and Online Marketing and B2B Sales Tips
@1day1brand top tweets for the week ending July 15, 2011. Branding If your brand were a band, what would you do? – http://ow.ly/5EkOr Why managing your personal brand makes you a better marketer – http://bit.ly/nJCj2I Email and Online Marketing Case Study: Online marketing in a small town – http://bit.ly/ocUGxZ Email …