How Profound Medical Created a Brand That Stands Apart

In Building a Brand by DistilityLeave a Comment

Distility 1day1brand Alumni Receive Angel Funding to Support a Non-Invasive Treatment for Prostate Cancer Profound Medical Inc. is revolutionizing the cure for prostate cancer with a new, non-invasive treatment. Prostate cancer is the most common form of cancer among Canadian men, with over 25,000 new diagnoses each year. The current …

Apple Brand Strategy Leaked in Microsoft Slide!

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Hours ago, CNET and other tech sites featured a purported leaked Windows 8 document. It looks real. Especially convincing is the sad “How Apple does it: A Virtuous Cycle” slide. (image above from leaked document above) The Virtuous Cycle: A strong brand promises “That it will just work” It does …

Sprouter Company Profile

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Sprouter Talks…to Distility about the new branding By: Erin Bury, Community Manager at Sprouter. Tues Feb 23rd, 2010 If you’re an entrepreneur at some point you had to sit around with a whiteboard trying to think of a name for your company. You probably sent ideas to your peers and …

Distility CEO Axle Davids to speak at Refresh Events

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  Axle Davids, “Pragmatic Branding: How to Create Brands That Are Simple, Social and Scalable” February 16th 2010, 6:30pm Function 13, 156 Augusta Avenue, Toronto Admission: $10 Agenda 6:30-7:30 Mix & Mingle 7:30-8:30 Presentation: “Pragmatic Branding: How to Create Brands That Are Simple, Social and Scalable” 8:30-9:00 QA 9:00 Post-Event …

Fast Company

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Free Billboard Ad To Build a Brand BY FC Expert Blogger Dana Severson Fri Oct 23, 2009 at 11:44 PM I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead …

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TechVibes.com

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Using Technology to Create Memorable Brands – the Distility Story One of the major buzz words these days in marketing is branding.  And one of the questions that marketing professionals ask their clients is, “What is your brand?”. Distility understands this problem, which is why it started Distility Branding. Previously …

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Why Mission Statements are Dumb

In Branding Evaluation by Distility2847 Comments

The reason so many mission statements are dumb is because the idea that every company needs one is dumb. There are some organizations that need to decide who they are, why they are here, and what they do. Salt of the earth stuff. For them mission statements make sense. Some …