With the release of iOS 8 in September 2014, Apple’s privacy systems became largely unhackable. Even by Cupertino itself. User privacy was so protected that, when it came to matters of law enforcement, Apple could only help authorities when presented with a device at Apple headquarters. After the San Bernardino …
The 1 Thing Your CEO Can Learn From the Uber Rebrand
Okay. Uber revealed a new brand identity today and the Internet lit up like a flame-engulfed slot machine, ringing with abysmal OMGs and LMAOs. It goes to show you one thing . . . But first, a quick recap. Facts About the Uber Rebranding It was led by Uber Founder + CEO Travis Kalanick and …
New Google Logo Takes the Sans-Serif Plunge
This week, Google finally did it. They swapped their classic, bookish wordmark for a simpler and more contemporary sans-serif look. News of this change hit the Google Blog Tuesday morning, sending tech sites into a frenzy. And, really, it’s been a long time coming. Why Did the New Google Logo …
The Lexus Hoverboard Is Brand Positioning Incarnate
The Internet has recently been aflame with video content from the Lexus marketing department, showcasing a steaming, boardlike object, made of futuristic carbon fibre and woodgrain, floating inches above a sun bleached skate ramp somewhere in Barcelona. “It’s a Hoverboard, and It’s Real” Exclaims the Internet It takes a second …
How to Innovate in a Small Business – Our Story in The Globe
This week, Distility CEO Axle Davids was featured in The Globe and Mail Report on Business. The piece highlights the importance of ongoing innovation in smaller, growing firms. It does a great job capturing our efforts to make branding smoother and faster through our patented software and workflows. It also …
Toronto Branding Agency Distility in the News
This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its …
A Descriptive Name Is a Pain to Trademark, Even if You’re Google Glass
As you may have noticed, the internet has been buzzing with updates regarding a disputed U.S. trademark application filed by Google, for their yet-to-be-made-public wearable computing device, Google Glass. Given that part of our work at Distility® is naming strategy, we’ve found this story to be pretty interesting. What’s Been …
NRX Revitalizes Brand With Toronto Branding Agency Distility
NRX – a global, enterprise-level software provider – approached Distility for a ground-up rebranding, from brand strategy through to new collateral and a fully redesigned website. Though the Toronto-based software provider had become a leader in its industry, NRX was struggling to commit to a clear brand promise, which was preventing …
Brand Strategy Attack: Ford Repositions Cadillac for Phoniness in Must-See Video
For those that live in the trenches of brand warfare, Ford’s recent response to Cadillac’s repulsive “Poolside” advertising campaign is golden. It clearly indicates the power that brand positioning can have when used to its fullest. Cadillac’s Poolside: A Quick Recap Poolside features actor Neal McDonough extolling workaholism, consumerism and …
Yahoo! Logo Rebranding – Where’s the Avatar?
Today the tech world was abuzz with the unveiling of the refreshed Yahoo! logo. Last night, the web giant revealed this new design on their Tumblr page. The purpose of the Yahoo! logo rebranding was to bring the Yahoo! look and feel up-to-date with their effort to up the sophistication of the …