Distility was featured in a business strategy article in the Globe & Mail, Canada’s National Newspaper, on Thursday September 22, 2011. To read the full Globe and Mail article by Marjo Johne please see Strategy: How to get ahead by being different. Below is an excerpt of the article which …
How to Choose Your Brand Architecture
As a brand marketer you can’t afford to be ignorant about Brand Architecture. Beyond your need to grasp this kind of branding fundamental, your organization will be best served if your brand architecture is planned to allow effective scaling as additional offerings are added to your portfolio. As described in …
What Is Brand Architecture?
[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Architecture is the planned design of a system. It could be the planned design of a …
How to Define Brand Values and More
@1day1brand top tweets for the week ending July 29, 2011. Values The Important Business of Communicating Values – http://ow.ly/5O8DQ Consumer Focused Branding How to Align Your Branding with the Consumer Experience http://ow.ly/5NpZx A Sharpie Campaign, Aimed at Teenagers, Urges Self-Expressionhttp://ow.ly/5O8To Twitter Can You Keep Your Sex Secret on Twitterhttp://ow.ly/5O8B4 This …
How Do I Get Branding Done?
Branding is a word that has many meanings. Many businesses start with the misconception that, to get their branding done, they simply need to commit to a logo, a name and put those items on a website. For many businesses, that is all they do, and they are missing out …
Brand Building – The Value of Commitment
Brand systems are the visual and verbal systems representing your brand — names, symbols, concepts, colours, images, fonts, tag-lines and the like. By using your brand systems consistently, you can create a valuable intangible asset that ensures recognition, memorability and relevance in the minds of your stakeholders. While the value …
Innovative Brand Campaigns and Knowledge Marketing
@1day1brand top tweets for the week ending July 8, 2011. Innovative Brand Campaigns – Successful, Lacklustre & Green Successful: HBO Finds Its Own Way With Social Networking – http://ow.ly/5w7W5 Lacklustre: Pepsi Rebranding 101: First, Do No Harm – http://ow.ly/5tuJB Green Brand Strategy: A Swedish Burger Chain Says “Minimize Me” – …
Overload: Vision, Mission, Values, Purpose, Brand
I met with a fantastic organization that does huge business in the USA. They are routinely winning awards and business because they have such an energized and engaged culture. The company will do profound leadership work, say on their values, and then ensure that these concepts are thoroughly metabolized throughout …
Collaboration, Creativity, Digital Campaigns and Branding POV
@1day1brand top tweets for the week ending June 30, 2011. Collaboration and Creativity HBR: Collaboration is a Valuable Intangible Asset – http://ow.ly/5rW8A Psychology Today: Exercise increases your Creativity – http://bit.ly/iuX3aU Digital Campaigns Alternative to Online Banner Ads –http://ow.ly/5rWjR POV Pieces — Ghost Tweeting and Chinese Brands Is ghost-tweeting for your …
Why Marketing Execs Can’t Brand In-house
by Axle Davids Here at Distility, we recently took ourselves through our own branding workflow. While it was invigorating for our team, it was a timely reminder to me on the pains and perils of both facilitating a group and contributing to brand building at the same time. The Pains …