By Pete Kloppenburg The key conversations we’ve discussed up to now have been strategic choices. When we ask “who is our audience?”, we’re effectively choosing the people we need to talk to. When we ask “who is our competition?”, we are effectively choosing what company we will keep, and what …
Critical Branding Conversations: What Are We Selling?
By Pete Kloppenburg If you gather together your leadership team and ask the question “What are we selling?”, you may well hear many answers. For instance, a typical tech start-up might be able to pursue several different business models with the same core technology: end-user products, back-end tools, OEM licensing …
Critical Branding Conversation: Your Competition
By Pete Kloppenburg We’ve already had a look at one of the most important brand conversations you can have in your company, which is who is our audience? Now let’s look at another key conversation – your competition. As with audience, this conversation can uncover some pretty important differences of …
New Brand Helps XYZ Interactive Technologies Land Key Contract
Stronger Brand Helps Distility 1day1brand Alumni Secure Contract to Develop Prototypes for Multi-Billion Dollar International Client XYZ Interactive Technologies is a start-up research and development company headquartered at the MaRS Discovery District. The company has developed GestureSense technology that will enable you to control all the electronics in your home …
Critical Branding Conversation: Audience
By Pete Kloppenburg It’s a truth so widely accepted, it seems painfully obvious to say it: One of the keys to great communication is a knowledge of your audience. This is true of your brand as well. In fact, an understanding of audience is one of the primary requirements we …
How Profound Medical Created a Brand That Stands Apart
Distility 1day1brand Alumni Receive Angel Funding to Support a Non-Invasive Treatment for Prostate Cancer Profound Medical Inc. is revolutionizing the cure for prostate cancer with a new, non-invasive treatment. Prostate cancer is the most common form of cancer among Canadian men, with over 25,000 new diagnoses each year. The current …
The 5 Dangerous Don’ts of Branding
So it’s time to brand. Nervous? Don’t sweat it. Just keep your eyes open and take a moment to join us as we revisit the biggest Brand Scams – the things you most definitely do not want to do when you brand. 1. Don’t buy too little Branding is a …
Who Benefits from Quality Brand Strategy?
What is the Value of a Brand? Especially Brand Strategy – Your Promise, Position and Personality? Sure, a good brand will increase awareness, consideration and loyalty but you’ve heard that already haven’t you? You’ve heard all the Mom and apple-pie cheerleading for brand as a part of a nutritious breakfast. …
Toronto Branding Agency Distility Takes New Pricing Public
January 5, 2011 Here at Distility we’re dedicated to making branding — and buying branding — quick and trouble-free. In that regard, the recent filing of our provisional patent brings new benefits to our customers including our ability to now meet the demand of smaller and larger groups with the …
How to Sell the Boss on Branding
If you are the big boss at your company, launching a branding project can be a difficult decision to make. But if you’re not the big boss, if you’re the marketing or sales guru who clearly sees the need for branding or rebranding, convincing the big boss is a whole …