From time to time, we like to write about things we’ve learned as branders. We like it so much that we do it in the form of ebooks you can download for free. You may have seen the ads. You may have downloaded or even read the content. Either way, …
Buying Brand Guidelines? Ask Yourself the Following
When your organization goes through a full rebranding, you’re going to need to formalize the rules by which your new brand identity can play. The way to do this is through a brand guidelines document – a near biblical set of standards created by your branding agency. Just short of …
Sigma Systems Gets Exciting New Brand With Distility
Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they …
Key Brand Design Elements for a Website: The Checklist Revealed
Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website …
Apple – The Most Distilled Global Corporate Brand
Today, Apple pushed Google out of top place for the title of the “Most Valuable Global Brand” in the BrandZ Top100 ranking of the most valuable global brands. How did they get there? By being the 21st century’s most distilled brand.
ConnectedN Develops Brand that Resonates with Target Audience
In Just 1 Day, Company Identifies Competitive Advantage and Clarifies Core Message ConnectedN is a social content management system that allows you to run all your social media marketing efforts from your website – in as little as 15 minutes per week. The platform lets you quickly see and respond …
Brand Scam: Buying Too Darn Much!
Too many branding vendors bank on the fact that you are lost in the branding quagmire, so they can sell you more than you really need. Less common, but still a concern, is the in-house resource who is going to take your project down the rabbit hole, drawing it out, …
Add Your Quote for Brand Scammed!
We’re delighted by the response so far to Brand Scammed! Have a look in the comments section below for some of the quotes we’ve received by some of the best minds in business. And please add your quote to theirs. You’ll be in great company! Please provide your quote below…
Brand Scam: Buying Too Little.
By Axle Davids, CEO & Brand Technologist, Distility Branding This scam is by far the biggest of all Brand Scams and leads to the worst brands of all. The typical story is a client who needs a branding deliverable like a website or lead generation campaign. They ask their internal …
Sprouter Company Profile
Sprouter Talks…to Distility about the new branding By: Erin Bury, Community Manager at Sprouter. Tues Feb 23rd, 2010 If you’re an entrepreneur at some point you had to sit around with a whiteboard trying to think of a name for your company. You probably sent ideas to your peers and …
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