Brand Reveal Musts

Make sure you nail your brand reveal .

When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can be all too easy to [Read more…] Rebrands for the Future With Distility Rebrands for the Future With Distility

Earlier this year, mental health charity – formerly The Jack Project – launched their bright new brand. We at Distility had the pleasure of developing it. The process involved renaming, brand architecture and an interactive brand analysis initiative, wherein we engaged the organization’s youth-based online community for insights into the future of the brand. [Read more…]

Sigma Systems Gets Exciting New Brand with Distility

Sigma Systems Gets Exciting New Brand with Distility

Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they wanted to be in the [Read more…]

Toronto Branding Agency Distility in the News

Toronto Branding Agency Distility in the News

This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its solid brand intact while expanding [Read more…]

Key Brand Design Elements for a Website: The Checklist Revealed

What Are the Key Elements of Brand Design ?

Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website – and they want to [Read more…]



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