NRX Revitalizes Brand With Toronto Branding Agency Distility

NRX Revitalizes Brand With Toronto Branding Agency Distility

NRX – a global, enterprise-level software provider – approached Distility for a ground-up rebranding, from brand strategy through to new collateral and a fully redesigned website. Though the Toronto-based software provider had become a leader in its industry, NRX was struggling to commit to a clear brand promise, which was preventing it from defining its market [Read more...]

April Fools’ Brand Pranks: Best of 2014

April Fools’ Brand Pranks: Best of 2014

What a wonderful time of year it is. The snow is melting, the daylight is becoming plentiful, and the brands of the world are taking the you-know-what out of us for April Fools’ Day – again. Here are our favourite brand pranks of April 1st, 2014. 1. Google Maps: Pokémon Challenge Google obviously swept this year [Read more...]

Brand Strategy Attack: Ford Repositions Cadillac for Phoniness in Must-See Video

Brand Strategy Attack: Ford Repositions Cadillac for Phoniness in Must-See Video

For those that live in the trenches of brand warfare, Ford’s recent response to Cadillac’s repulsive “Poolside” advertising campaign is golden. It clearly indicates the power that brand positioning can have when used to its fullest. Cadillac’s Poolside: A Quick Recap Poolside features actor Neal McDonough extolling workaholism, consumerism and rich-guy jingoism in the service [Read more...]

How to Fake Brand Authenticity

Brand authenticity is a precious thing.

If you’re interested in making a thoroughly insipid brand seem earnest and meaningful, this video has all the pointers you’ll need. Warning: Feigned Brand Authenticity Branding Agency Good & Evil It goes to show how easy it can be to massage the even most overused imagery and ubiquitous verbiage into something that evokes “meaningfulness.” Now [Read more...]

 

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