Toronto Branding Agency Distility in the News

Toronto Branding Agency Distility in the News

This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its solid brand intact while expanding [Read more...]

Key Brand Design Elements for a Website: The Checklist Revealed

What Are the Key Elements of Brand Design ?

Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website – and they want to [Read more...]

A Descriptive Name Is a Pain to Trademark, Even if You’re Google Glass

Google Is Having a Hard Time Trademarking "Glass"

As you may have noticed, the internet has been buzzing with updates regarding a disputed U.S. trademark application filed by Google, for their yet-to-be-made-public wearable computing device, Google Glass. Given that part of our work at Distility is naming strategy, we’ve found this story to be pretty interesting. What’s Been Happening? Since last year, Google [Read more...]

Key Brand Design Elements for a Website

What Are the Key Elements of Brand Design ?

Friends of Distility often ask us what the key brand design elements of a project are. Since they (or their clients) can’t invest in defining a brand that works across all media, they instead define their brand’s visual identity through a single application – often a website – and they want to know which key [Read more...]

NRX Revitalizes Brand With Toronto Branding Agency Distility

NRX Revitalizes Brand With Toronto Branding Agency Distility

NRX – a global, enterprise-level software provider – approached Distility for a ground-up rebranding, from brand strategy through to new collateral and a fully redesigned website. Though the Toronto-based software provider had become a leader in its industry, NRX was struggling to commit to a clear brand promise, which was preventing it from defining its market [Read more...]

 

Search

Follow Distility

QR Code Business Card