View Post

Brand Reveal Musts

In Branding Evaluation by Axle DavidsLeave a Comment

When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can …

View Post

Jack.org Rebrands for the Future With Distility

In Building a Brand by Axle DavidsLeave a Comment

Earlier this year, mental health charity Jack.org – formerly The Jack Project – launched their bright new brand. We at Distility had the pleasure of developing it. The process involved renaming, brand architecture and an interactive brand analysis initiative, wherein we engaged the organization’s youth-based online community for insights into …

View Post

Toronto Branding Agency Distility in the News

In Branding News by Axle DavidsLeave a Comment

This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its …