What Makes a Slogan Memorable?

A good slogan (also known as a good tagline) is a cornerstone of an enduring brand. To be good, a slogan needs to be memorable. An important aspect of branding is to ensure your brand is remembered by your target customers and customers. A recent Cornell University research paper provides insights into how phrasing impacts [Read more...]

What Makes a Good Tagline?

It’s no secret that a good tagline or slogan can be a cornerstone of an enduring brand. At Distility, we believe that a concise, elegantly-crafted tagline can drive home the value of a brand. But coming up with the perfect one-liner is no walk in the park. There’s lots to consider. For an in-depth look [Read more...]

The Ikea Brand: A New TV Brand Category Competitor

Your competition is all the other solutions that are vying to resolve your customer’s needs. An important part of defending your brand’s ability to compete is to think about your competition and how they are vying to solve your customers’ needs. However, if both you and your established competition are being complacent about your customers’ [Read more...]

Brand Naming: When Time Equals Money

At Distility we are passionate about delivering branding at the speed of business rather than at the typical glacial speed of other branding agencies and consultants. To make this possible, we developed Distility 1day1brand which allows our customers to develop their brand strategy in one day. We have also developed design and digital workflows to [Read more...]

When is it time to redo your brand’s website?

It is a reality of the digital age that customers, leads, prospective employees, vendors and other stakeholders will assess your brand based on your brand’s website. Not having a website at all leaves the impression that you are a fresh start-up or potentially fly-by-night risk; for an established brands, the impression is akin to discovering [Read more...]

Inbound Marketing Step 3: Create a Content Strategy

Be an Inbound Marketing Hero This blog post is the third in our series of posts designed to help you progress from inbound marketing wannabe to your brand’s inbound marketing hero. The first post “Inbound Marketing Step 1: Is Your Brand Ready to Start Inbound Marketing?” addressed ensuring you and your team have committed to [Read more...]

Blue Mountain Taps Distility for 1 Day Branding Technology

Blue Mountain readies re-brand with tech-enabled one day power workshop by Brian Jackson, Associate Editor at ITBusiness.ca [This article is reprinted with permission of Brian Jackson, Associate Editor at ITBusiness.ca. The original article appeared in the March 2, 2012 edition of itabusiness.ca] As director of marketing at Collingwood, Ont.’s Blue Mountain Resorts Ltd., Paul Pinchbeck [Read more...]

What is Your Company Naming Strategy?

Brand Name Clients come to Distility when their brand name is no longer working for them. It may no longer fit what they do. It may not allow them to expand into new markets. They may be under siege because they did not do their legal due diligence in their home market. They know they [Read more...]

Collaboration, Innovation and Branding: Is Brainstorming Effective?

At Distility, we believe that the best brands are the result of real commitment by an organization’s people to a brand’s promise, position and personality and to the brand systems representing that brand. We do this through Distility 1day1brand which we developed to combine best practices in collaborative decision making and best practices in branding. [Read more...]