Iconic Canadian destination Blue Mountain Resorts Ltd. registered for the Distility 1day1brand workshop to fully refocus their brand strategy in preparation for the launch of their website. In the destination resort industry, a corporate website is an enormous marketing investment. The company came to Distility to develop and commit to …
How to Evaluate Slogans and Taglines
A slogan or tagline, as outlined in our post What Makes a Good Tagline, is a short, pithy sentence that acts as a rallying cry for your brand. It works to: directly communicate the essence of your brand to your target audience, and inspire your team to be proud of …
What is a Sound Trademark?
A sound trademark or sound mark is a distinctive sound used to identify the goods or services of a person or organization. While a sound trademark is usually a short melody or sequence of sounds, it may also be a non-musical distinctive sound, such as the roar of a lion. To …
Can Experiential Retailing Help Differentiate a Brand?
Faced with increased online retail competition and witnessing the success of the retail innovations introduced by the Apple Store, brands are looking to innovate the retail shopping experience by enhancing the in-person retail experience. This trend is now referred to as “experiential retailing”. Experiential Retailing in a Nutshell The rationale …
Summer Reading List 2012: Real, Imagined and Magical Technology
The books on our Summer Reading List 2012 have a technology bent. The overarching theme is how the technology ends up shaping our actual world and fictional ones. Beyond this heady theme, this year’s summer reading list has two purposes. First, we enjoy sharing our current favourite books. Second, we are hoping …
Inbound Marketing Step 5: Budgeting Sufficient Resources
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their needs. This blog post …
Tips for Creating a Strong Brand Promotion Contest
A brand promotion contest can be a great way to increase brand awareness and reward brand loyalty. However, the brand marketing spend will be wasted if care isn’t taken with every aspect of the contest’s customer experience. The risks of harming your brand if some contest details fall below your …
The Pepsi Challenge: Brand Positioning against the Brand Category Leader
Pepsi is taking steps to build its brand. According to a May, 2012 Advertising Age article, Pepsi has fallen from its place as the number 2 soda to become number 3 (behind Coke and Diet Coke), and has seen its market share fall by 0.3% and a sales volume fall …
What Makes a Slogan Memorable?
A good slogan (also known as a good tagline) is a cornerstone of an enduring brand. To be good, a slogan needs to be memorable. An important aspect of branding is to ensure your brand is remembered by your target customers and customers. A recent Cornell University research paper provides …
What Makes a Good Tagline?
It’s no secret that a good tagline or slogan can be a cornerstone of an enduring brand. At Distility, we believe that a concise, elegantly-crafted tagline can drive home the value of a brand. But coming up with the perfect one-liner is no walk in the park. There’s lots to …