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Founder Axle Davids on Distility Launch

In Branding News by Distility2848 Comments

This post is especially for all of you that have helped aXle Branding (Now Distility Branding) over the years. It is to let you know that big changes are afoot… > aXle Branding has transformed into a new breed of branding firm – one with a technology twist. Our first …

Fast Company

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Free Billboard Ad To Build a Brand BY FC Expert Blogger Dana Severson Fri Oct 23, 2009 at 11:44 PM I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead …

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Brand Positioning Fundamentals: Frame of Reference

In Building a Brand by Distility1 Comment

In our last post on brand positioning fundamentals, I reviewed the target audience need. The Motorola Droid was used as our example to illustrate the key elements in a classic positioning statement which are: 1. Your target customer 2. Their need 3. Their frame of reference 4. Your dramatic difference(s) 5. Your reason(s) to believe Together they …

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Brand Positioning Fundamentals – The Need

In Building a Brand by Distility2647 Comments

In my last post, I reviewed the classic brand positioning model we use here at Distility for 1day1brand. As well, we reviewed getting the target audience right. The Motorola Droid was used as our example to illustrate the key elements in a classic positioning statement which are: 1. Your target customer 2. Their …

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TechVibes.com

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Using Technology to Create Memorable Brands – the Distility Story One of the major buzz words these days in marketing is branding.  And one of the questions that marketing professionals ask their clients is, “What is your brand?”. Distility understands this problem, which is why it started Distility Branding. Previously …

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Brand Positioning Fundamentals – The Customer

In Building a Brand by Distility2683 Comments

As noted in the post Positioning – Much Abused. How to Use here at Distility Branding, for 1day1brand, we use the classic positioning statement that is made up of the elements in the above diagram. 1.Your Target Customer 2.Their Need 3.Their Frame of Reference 4.Your Dramatic Difference(s) 5.Your reason(s) to believe Together …