So, you are Boston Pizza trying to both increase brand awareness and inspire customer loyalty. The Stanley Cup finals pit the Vancouver Canucks against the Boston Bruins. Ironically, you are a Canadian company, and are now suffering from your brand strategy of being perceived as Bostonian. You may be regretting …
When Promotions Kill Your Brand Strategy
by Margaret Sims The Bay department store is a venerable Canadian institution, and over my shopping lifetime, I have come to learn that the The Bay is a high quality department store. However, they seem to be moving into discount chain territory by using the old school marketing tactic of …
Top Ten Things a Brand Must Be to Go Social
Simon Mainwaring’s Blog has a great piece on the top ten things a brand must be to go social. It’s a question that is consuming more and more marketing companies as online spending increases, and Social becomes the next big thing. Mainwaring’s top ten include: 1. Be Defined 2. Be Simple 3. …
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