Best of Brand Marketing Distilled is our reoccurring series of posts featuring distillations of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition looks at two marketing videos that poke fun at the brand’s …
Best of Brand Marketing Distilled – 12/21/11 – Advertising with Personality
Best of Brand Marketing Distilled is our reoccurring series of posts featuring distillations of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition provides a distillation of a video advertising series that delivers its …
Has Price Competition Become Your Brand Strategy?
Last year at this time we wrote a blog post titled “When Promotions Kill Your Brand Strategy” outlining our concerns that, while brand promotions may drive traffic to a retailer, retailers need to be careful that their promotions aren’t out of sync with their customers’ need and enduring qualities of …
Best of Brand Marketing Distilled – 10/27/2011 – Halloween Marketing Ideas
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition provides a distillation on Halloween Marketing as an increasingly important stop on the seasonal marketing …
Best of Brand Marketing Distilled – 09/16/2011
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week we offer a distillation of rules and tips for effective writing and for increasing your website’s …
Boston Pizza Embraces Bad Naming Strategy in Time for Playoffs
So, you are Boston Pizza trying to both increase brand awareness and inspire customer loyalty. The Stanley Cup finals pit the Vancouver Canucks against the Boston Bruins. Ironically, you are a Canadian company, and are now suffering from your brand strategy of being perceived as Bostonian. You may be regretting …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending May 27, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets. Oprah Brand Lessons What …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending May 13, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets.
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending May 6, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets. Branding Green Thinking Big …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending April 15, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top branding tweets. Design Thinking and Creative …