By Axle Davids Now that our provisional patent has been filed, you can be the first to see the new Distility 1day1brand video – just completed today. And what better place to premier the video than in NYC at Jeff Pulver’s @brandsconf where today we’re exploring the “Humanization of Brands” …
Brand Analysis, Strategy, Systems: What do You Need?
Marketing and branding providers like Distility will recommend all kinds of solutions. But what do you need?
The Hidden Cost of Brand Strategy
Price vs. Cost In our last blog post, What Should You Pay for Branding? we gave a high level overview of the price tag you might find attached to a complete branding project: brand analysis, brand strategy, and brand systems. But beyond price, there is cost – the all-in accounting …
What Should You Pay for Branding?
[Updated December 2016] What Does Branding Cost? Before we get into the question, let’s take a second to remember the distinction between price and cost. Price is what branding consultants and agencies will charge you to do branding work. Branding cost is the price, plus all the time you spend internally …
Are You Ready to Brand? Really Ready? Really?
Succeed in Branding If you are the decision-maker at a company that needs to create or renew its brand, here is a question that ought to keep you up at night: Why do some companies succeed at creating brands that boost awareness and sales, while others go through the motions …
Don’t Miss your Mark: Brand Strategy Allows Effective Content Review
Today’s Toronto Globe and Mail includes an interesting piece by Simon Houpt in which he opines on why he thinks the new ad campaign by Ontario’s egg campaign misses the mark. In a nutshell, the new ad campaign for Ontario eggs is in the vein of other farmer centred small farm local food movement marketing [Read more…]
Distility Milestone: New Patent Filed by Toronto Branding Agency
Thursday October 14, 2010 marked an important milestone for Distility Branding as both a growing branding agency and industry innovator. On October 14, 2010, Distility’s USPTO provisional patent application DISTL-00100 “Method Of Visualizing The Collective Opinion Of A Group” was accepted for filing with the US Patent Office and was …
HP’s Gerstein on Bad Branding Agency Attitude
Today’s Ad Age has a nice interview with Richard Gerstein, the new senior VP-strategy and worldwide marketing for the HP’s Personal Systems Group division. In it he gives some frank talk about the big branding agencies’ inability to think small.
Branding Best Practices Learned From the GAP Logo Debacle
I took some heat for my last post on how the new GAP logo was better. In that post, I explained how the old square shape makes it smaller than competitors, and how the old serif font is out of tune with their otherwise ubiquitous use of Helvetica. Soon after …
Branding Agency CEO Axle Davids on Why the New GAP Logo is Better
The interwebs are abuzz with the new GAP wordmark. People are shocked, enraged, agog. Productivity is down. People want answers. Emails are flooding my inbox. The Distility social graph wants to know where we stand. Neither wordmark is particularly inspired. But then how inspired is that of Dolce & Gabbana or …