@1day1brand top tweets for the week ending July 29, 2011. Values The Important Business of Communicating Values – http://ow.ly/5O8DQ Consumer Focused Branding How to Align Your Branding with the Consumer Experience http://ow.ly/5NpZx A Sharpie Campaign, Aimed at Teenagers, Urges Self-Expressionhttp://ow.ly/5O8To Twitter Can You Keep Your Sex Secret on Twitterhttp://ow.ly/5O8B4 This …
2011 Summer Reading List – Marketing, Branding, Innovation & Design Thinking
Many summer reading lists are about light and frothy reads. If that is the summer reading list that you are looking for, then this is not the list for you. This list features four of our current favourite big idea books in the business strategy and marketing realm. The books …
How Do I Get Branding Done?
Branding is a word that has many meanings. Many businesses start with the misconception that, to get their branding done, they simply need to commit to a logo, a name and put those items on a website. For many businesses, that is all they do, and they are missing out …
Branding, Email and Online Marketing and B2B Sales Tips
@1day1brand top tweets for the week ending July 15, 2011. Branding If your brand were a band, what would you do? – http://ow.ly/5EkOr Why managing your personal brand makes you a better marketer – http://bit.ly/nJCj2I Email and Online Marketing Case Study: Online marketing in a small town – http://bit.ly/ocUGxZ Email …
Brand Building – The Value of Commitment
Brand systems are the visual and verbal systems representing your brand — names, symbols, concepts, colours, images, fonts, tag-lines and the like. By using your brand systems consistently, you can create a valuable intangible asset that ensures recognition, memorability and relevance in the minds of your stakeholders. While the value …
Collaboration, Creativity, Digital Campaigns and Branding POV
@1day1brand top tweets for the week ending June 30, 2011. Collaboration and Creativity HBR: Collaboration is a Valuable Intangible Asset – http://ow.ly/5rW8A Psychology Today: Exercise increases your Creativity – http://bit.ly/iuX3aU Digital Campaigns Alternative to Online Banner Ads –http://ow.ly/5rWjR POV Pieces — Ghost Tweeting and Chinese Brands Is ghost-tweeting for your …
Why Marketing Execs Can’t Brand In-house
by Axle Davids Here at Distility, we recently took ourselves through our own branding workflow. While it was invigorating for our team, it was a timely reminder to me on the pains and perils of both facilitating a group and contributing to brand building at the same time. The Pains …
Improve Your Digital Campaigns, Facebook Analysed & Branding
@1day1brand top tweets for the week ending June 24, 2011. Intelligence to Improve Your Digital Campaigns Heineken beer proves that an investment in digital strategy pays off – http://ow.ly/5loWi 7 Ways to KILL your online PR campaign – http://t.co/uF39fJQ Online solutions have made surveys quicker, cheaper and easier – http://ow.ly/5mFwS Political …
Unlock Your Brand Advantage and Win More
At Distility, we are passionate about helping teams unlock their brand advantage. We are also convinced that this cannot be done without a clear and simple brand strategy. In essential terms, the goal of any strategy is determining where you will play and how you will win. Brand strategy addresses …
The Globe and Mail Consults Distility For Expansion Story
This article was originally posted on The Globe and Mail website – June 1, 2011. The Challenge – Expansion dilemma brews for Garrison By Marjo Johne Garrison Brewing Co. had to temporarily shut down production a couple of months ago – but not because there wasn’t enough demand …