Simon Mainwaring’s Blog has a great piece on the top ten things a brand must be to go social. It’s a question that is consuming more and more marketing companies as online spending increases, and Social becomes the next big thing. Mainwaring’s top ten include: 1. Be Defined 2. Be Simple 3. …
Customers are the Brand
This is the first time I’ve heard of Graham Brown. But it won’t be the last. We’re now following @GrahamDBrown on Twitter. He’s a Brit from the other side of the pond. Works for Mobile Youth TV. Graham does an exceptional job of highlighting how the traditional advertising companies are – for …
Positioning – Much Abused, How to Use
Positioning – Much Abused. How to Use. Sales Guy #1: So What’s Your Positioning? sales Guy #2: We’re a global leading manufacturer of rubber chickens. Ouch. Poor Positioning. She is so misunderstood. Maybe even the most abused term in Marketing. Here’s the bottom line. Positioning needs to be relative to …
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