Based on the success of our new ebook How to Organize Your Brands, Distility is pleased to announce Brand Architecture Express. Designed for the fast-moving firm looking to get their brand architecture done right, this workshop is the most efficient way to unify past and future offers. For this new …
Sigma Systems Gets Exciting New Brand With Distility
Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they …
A Long Brand Name Can Ruin a Wordmark
A wordmark is a specially stylized typographical treatment of the letters in your brand name. An effective wordmark focuses your customer’s attention on your name, while driving home some desirable first impressions about your brand. When your company has a long name – and by long we mean more than …
Distility in Forum Magazine on Branding Education
Branding Education – How to Make Branding Better In October 2012, our company was featured in the Forum Magazine Business Spotlight. The article focuses on the backbone of our business – our ability to make branding faster and more pragmatic than what is made possible by traditional branding agencies. Ironically (and …
Distility Rebrands Branding for Software Engineers
Well, it’s safe to say it – we have been busy bees here at Distility. Whether we’ve been on the road for branding workshops, or building brands right here in our office, we’ve had no shortage of projects this year. And with all the hustle and bustle, it’s been harder …
Collaboration, Innovation and Branding: Is Brainstorming Effective?
At Distility, we believe that the best brands are the result of real commitment by an organization’s people to a brand’s promise, position and personality and to the brand systems representing that brand. We do this through Distility 1day1brand which we developed to combine best practices in collaborative decision making …
Best of Brand Marketing Distilled – 12/9/11 – Event Space Rental Tips
Best of Brand Marketing Distilled is our weekly (and sometime less frequent) distillation of the best of brand marketing and business intelligence. We hope these posts are fuel for your organization’s planning and success. This week’s edition provides a distillation of our top workshop and off-site space rental tips. We …
Best of Brand Marketing Distilled – 11/11/11 – Random Acts of Kindness
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This Remembrance Day our edition focuses on Random Acts of Kindness. On a personal level, this Remembrance Day …
Best of Brand Marketing Distilled – 09/09/2011
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week we offer a distillation of the expert client divide, content considerations for inbound marketing, the potential …
The Perils of Business and Brand Strategy Silos
There are far too many examples of businesses being forced into damage control mode after decisions on business policies, actions or tactics blow up in their faces. In the internet age, it is wise to assume that there are no secrets from your customers and stakeholders. You need to consider …
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