When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can …
Key Brand Design Elements for a Website: The Checklist Revealed
Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website …
Key Brand Design Elements for a Website
Friends of Distility often ask us what the key brand design elements of a project are. Since they (or their clients) can’t invest in defining a brand that works across all media, they instead define their brand’s visual identity through a single application – often a website – and they …
Does Your Wordmark Focus Attention?
Technically, a wordmark is not the same thing as a logo. With a wordmark, you’re treating your brand name itself as a piece of marketing art. With a logo, you’re aiming to create a symbol that will one day (if you have a huge marketing budget) stand in place of your name. …
Creative Work Suffers When You’re Too Precious
“They called it fluff!” Creating or marketing brands means promoting and demoting ideas everyday. When you’re delivering creative work to a client, they need to see nothing less than concepts you and your team firmly believe in. But sometimes, something happens between that first client meeting and the presentation of …
April Fools Brand Hoaxes: Our Fave Five of 2013
Every year, countless brands roll out elaborate ‘brand awareness’ pranks on April 1st, launching fake products or campaigns that are so hilariously off-point that consumers can’t seem to get enough. For us, there is nothing better on April Fools’ Day than a brand prank delivered well. So, without further ado, …
Brand Copywriting: What Is Your Brand’s Voice?
Copywriting is your brand’s way of speaking to your customer. Think of your organization’s copy as a verbal version of a logo or colour palette. Just like these visual elements, the text you use in your touchpoints needs to have a consistent feel, underpinned by a clear strategy. It doesn’t …
Inbound Marketing Step 6: Improving Brand Awareness Through SEO
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. This post is the sixth in our series on how to become an inbound marketing hero. In the last post in this series, we talked about the importance of budgeting sufficient time and …
New Video: Business Tips for a Consistent Brand
Small and midsize businesses can benefit from creating a consistent brand experience. That starts with having a well thought-out brand strategy — a brand promise, position and personality — that wins space in the customer’s mind. But when business leaders don’t take the extra steps to ensure that their brand …
Colour Choices Can Make or Break Your Brand Marketing
When you are creating your brand marketing, your colour choices should support both your brand and your message. Consistent use of your brand colour or colours will help you build your brand into a valuable intangible asset. In your brand marketing messages, it’s important to consider how your colours might …