@1day1brand top tweets for the week ending May 27, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets.
Oprah Brand Lessons
- What Oprah Taught Me About Marketing … Be Authentic and Consistent – http://ow.ly/51zEv
Targeting Your Customer Online
- Stop Pretending That Search Engine Marketing Is Advertising – http://ow.ly/52zaX
Social Media in the Whitehouse
- The White House Doubles Down on Social Media – http://ow.ly/4YeRo
Big Brand Campaigns
- Nike Encroaches Crocs Turf – http://ow.ly/4YeCi
- New Fiat approach to car catalogue shows that QR Codes don’t have to be ugly – http://ow.ly/51zrw
This week’s Top Distility Rebranding Branding Content
- Brand Scammed – http://ow.ly/51y4C
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Twitter Tips and Jargon for the uninitiated
Protected Accounts — Tweeting only for Approved Followers
Twitter is used by many people and businesses to disseminate their ideas and information to as many people as possible. However, if you aren’t ready to have your tweets shared with the public and you want to control who sees your tweets, then you can choose for your twitter account to be a “protected” account as opposed to the default “public” account.
The protected account feature will appeal to you if you want to maintain privacy of your tweets, you are using twitter for personal communication or you are a parent with children experimenting with social media.
The basics of a protected account are:
- Protected accounts require the twitter user to approve new followers.
- Only approved followers can see the tweets made from a protected account.
- To protect your account, you simply change your account settings by checking the “Protect my Tweets” box.