Your competition is all the other solutions that are vying to resolve your customer’s needs. An important part of defending your brand’s ability to compete is to think about your competition and how they are vying to solve your customers’ needs. However, if both you and your established competition are …
Brand Naming: When Time Equals Money
At Distility we are passionate about delivering branding at the speed of business rather than at the typical glacial speed of other branding agencies and consultants. To make this possible, we developed Distility 1day1brand which allows our customers to develop their brand strategy in one day. We have also developed …
When Is It Time to Redo Your Brand’s Website?
It is a reality of the digital age that customers, leads, prospective employees, vendors and other stakeholders will assess your brand based on your brand’s website. Not having a website at all leaves the impression that you are a fresh start-up or potentially fly-by-night risk; for an established brands, the …
Inbound Marketing Step 4: Online Location and Social Media Channels
Be an Inbound Marketing Hero Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. The heart of inbound marketing is online publishing of highly valued content that is magnetic to your target audience and that helps your audience decide whether to buy …
Inbound Marketing Step 3: Create a Content Strategy
Be an Inbound Marketing Hero This blog post is the third in our series of posts designed to help you progress from inbound marketing wannabe to your brand’s inbound marketing hero. The first post “Inbound Marketing Step 1: Is Your Brand Ready to Start Inbound Marketing?” addressed ensuring you and …
Blue Mountain Taps Distility for 1 Day Branding Technology
Blue Mountain Readies Re-brand with Tech-Enabled One Day Power Workshop by Brian Jackson, Associate Editor at ITBusiness.ca [This article is reprinted with permission of Brian Jackson, Associate Editor at ITBusiness.ca. As director of marketing at Collingwood, Ont.’s Blue Mountain Resorts Ltd., Paul Pinchbeck is tired of the ski and snowboard …
What Is Your Company Naming Strategy?
Brand Naming – The Search Begins Clients come to Distility when their brand name is no longer working for them. It may no longer fit what they do. It may not allow them to expand into new markets. They may be under siege because they did not do their legal …
Collaboration, Innovation and Branding: Is Brainstorming Effective?
At Distility, we believe that the best brands are the result of real commitment by an organization’s people to a brand’s promise, position and personality and to the brand systems representing that brand. We do this through Distility 1day1brand which we developed to combine best practices in collaborative decision making …
Inbound Marketing Step 2: Be Clear on Your Audience
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. This blog post is the second in our series of posts designed to help you progress from inbound marketing wannabe to your brand’s inbound marketing hero. The first post “Is Your Brand Ready …
Inbound Marketing Step 1: Is Your Brand Ready to Start Inbound Marketing?
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their need. Like all marketing …