What if, one day, your agency became unreliable or too expensive? Or what if you acquired the resources to bring branding in-house? Would you be ready to take charge of your firm’s brand? Would you understand it well enough to lead the transition to a new agency? Brand Self-Sufficiency Checklist …
Buying Brand Guidelines? Ask Yourself the Following
When your organization goes through a full rebranding, you’re going to need to formalize the rules by which your new brand identity can play. The way to do this is through a brand guidelines document – a near biblical set of standards created by your branding agency. Just short of …
Branding: The Importance of Build-In
Many branding agencies and marketing agencies discuss the importance of buy-in. Successful branding is built on commitment by your organization to consistent use of the visual and verbal systems representing your brand, including your brand name, slogan or tagline, symbols, colours, images, and fonts. Branding Beyond Buy-In: Build-In Branding agencies, …
Inbound Marketing Step 1: Is Your Brand Ready to Start Inbound Marketing?
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their need. Like all marketing …
How Do I Get Branding Done?
Branding is a word that has many meanings. Many businesses start with the misconception that, to get their branding done, they simply need to commit to a logo, a name and put those items on a website. For many businesses, that is all they do, and they are missing out …
Brand Building – The Value of Commitment
Brand systems are the visual and verbal systems representing your brand — names, symbols, concepts, colours, images, fonts, tag-lines and the like. By using your brand systems consistently, you can create a valuable intangible asset that ensures recognition, memorability and relevance in the minds of your stakeholders. While the value …
Would you wear a bad suit to meet your best customer?
Seriously, would you meet your best customer in a 30 year old dated suit? If you did, do you think that would help you win more business? Brand visual systems (logo, colours, imagery) and brand verbal systems (tagline, slogan) are your business’ suit. While your brand systems should be built …
Building a Better Brand Strategy System: The Story of 10days10brands
Participants Achieve Extraordinary Results After New Technology Innovations In March 2010, we set out to improve Distility 1day1brand – our system that allows teams to create clear, honest and compelling brands in one breakthrough day. Our beta test – dubbed “10days10brands” – took ten innovative MaRS technology start-up companies through our …
ConnectedN Develops Brand that Resonates with Target Audience
In Just 1 Day, Company Identifies Competitive Advantage and Clarifies Core Message ConnectedN is a social content management system that allows you to run all your social media marketing efforts from your website – in as little as 15 minutes per week. The platform lets you quickly see and respond …
How Profound Medical Created a Brand That Stands Apart
Distility 1day1brand Alumni Receive Angel Funding to Support a Non-Invasive Treatment for Prostate Cancer Profound Medical Inc. is revolutionizing the cure for prostate cancer with a new, non-invasive treatment. Prostate cancer is the most common form of cancer among Canadian men, with over 25,000 new diagnoses each year. The current …
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