When you are creating your brand marketing, your colour choices should support both your brand and your message. Consistent use of your brand colour or colours will help you build your brand into a valuable intangible asset. In your brand marketing messages, it’s important to consider how your colours might …
Best of Brand Marketing Distilled – 10/14/2011 – Loyalty Programs
Best of Brand Marketing Distilled is our weekly (or sometimes bi-weekly) distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week we consider loyalty programs. Loyalty programs are marketing programs designed to encourage and …
Fall Reading List: Technology’s Dark Side and Innovating in the Reset
There is no time like autumn for old thinking to fall away to make room for fresh perspectives. This reading list features four of our current favourite big idea books in the technology and business realms. The books on the list are thought-changing books, and, having had the opportunity to …
2011 Summer Reading List – Marketing, Branding, Innovation & Design Thinking
Many summer reading lists are about light and frothy reads. If that is the summer reading list that you are looking for, then this is not the list for you. This list features four of our current favourite big idea books in the business strategy and marketing realm. The books …
Branding, Email and Online Marketing and B2B Sales Tips
@1day1brand top tweets for the week ending July 15, 2011. Branding If your brand were a band, what would you do? – http://ow.ly/5EkOr Why managing your personal brand makes you a better marketer – http://bit.ly/nJCj2I Email and Online Marketing Case Study: Online marketing in a small town – http://bit.ly/ocUGxZ Email …
Brand Building – The Value of Commitment
Brand systems are the visual and verbal systems representing your brand — names, symbols, concepts, colours, images, fonts, tag-lines and the like. By using your brand systems consistently, you can create a valuable intangible asset that ensures recognition, memorability and relevance in the minds of your stakeholders. While the value …
Innovative Brand Campaigns and Knowledge Marketing
@1day1brand top tweets for the week ending July 8, 2011. Innovative Brand Campaigns – Successful, Lacklustre & Green Successful: HBO Finds Its Own Way With Social Networking – http://ow.ly/5w7W5 Lacklustre: Pepsi Rebranding 101: First, Do No Harm – http://ow.ly/5tuJB Green Brand Strategy: A Swedish Burger Chain Says “Minimize Me” – …
Why Marketing Execs Can’t Brand In-house
by Axle Davids Here at Distility, we recently took ourselves through our own branding workflow. While it was invigorating for our team, it was a timely reminder to me on the pains and perils of both facilitating a group and contributing to brand building at the same time. The Pains …
Improve Your Digital Campaigns, Facebook Analysed & Branding
@1day1brand top tweets for the week ending June 24, 2011. Intelligence to Improve Your Digital Campaigns Heineken beer proves that an investment in digital strategy pays off – http://ow.ly/5loWi 7 Ways to KILL your online PR campaign – http://t.co/uF39fJQ Online solutions have made surveys quicker, cheaper and easier – http://ow.ly/5mFwS Political …
Intelligence on How to Improve Digital Sales and Marketing
@1day1brand top tweets for the week ending June 17, 2011. Digital Sales and Marketing Email Nurturing: 6 tips for engaging newsletters – http://ow.ly/5jjSf Owning Awareness vs. Just Renting It – http://t.co/ACBuOHO Why Brands Need a Digital Customer Experience Strategy To Stay Competitive – http://t.co/z5xxQ60 Where is Inbound Marketing Headed? …
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