Best of Brand Marketing Distilled is our periodic distillations of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This edition focuses on a new development in internet marketing: the new generic top-level domain (gTLD) names. In …
Top Inbound Marketing Tools
Inbound marketing is a marketing strategy that focuses on having customers and potential customers find you. This approach is a sharp departure from traditional marketing strategy which focuses on finding customers by building brand awareness through advertising, promotion and contacting prospects (that you have identified) directly. When inbound marketing is …
Branding, Email and Online Marketing and B2B Sales Tips
@1day1brand top tweets for the week ending July 15, 2011. Branding If your brand were a band, what would you do? – http://ow.ly/5EkOr Why managing your personal brand makes you a better marketer – http://bit.ly/nJCj2I Email and Online Marketing Case Study: Online marketing in a small town – http://bit.ly/ocUGxZ Email …
Improve Your Digital Campaigns, Facebook Analysed & Branding
@1day1brand top tweets for the week ending June 24, 2011. Intelligence to Improve Your Digital Campaigns Heineken beer proves that an investment in digital strategy pays off – http://ow.ly/5loWi 7 Ways to KILL your online PR campaign – http://t.co/uF39fJQ Online solutions have made surveys quicker, cheaper and easier – http://ow.ly/5mFwS Political …
Intelligence on How to Improve Digital Sales and Marketing
@1day1brand top tweets for the week ending June 17, 2011. Digital Sales and Marketing Email Nurturing: 6 tips for engaging newsletters – http://ow.ly/5jjSf Owning Awareness vs. Just Renting It – http://t.co/ACBuOHO Why Brands Need a Digital Customer Experience Strategy To Stay Competitive – http://t.co/z5xxQ60 Where is Inbound Marketing Headed? …
Tips to Inspire and Keep Customers, Innovation Mistakes and Ad History
@1day1brand top tweets for the week ending June 3, 2011. How Not to Innovate Five Mistaken Beliefs Business Leaders Have About Innovation – http://ow.ly/55SIK The Economics of Customer Retention Should I try to Keep An Angry Customer or Cut My Losses- http://ow.ly/59DWH Restoration Hardware Efforts to Inspire Customers and Create …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending April 22, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brandoffers a recap of this week’s top @1day1brand tweets. Easy to Use Twitter Strategies …
Building a Better Brand Strategy System: The Story of 10days10brands
Participants Achieve Extraordinary Results After New Technology Innovations In March 2010, we set out to improve Distility 1day1brand – our system that allows teams to create clear, honest and compelling brands in one breakthrough day. Our beta test – dubbed “10days10brands” – took ten innovative MaRS technology start-up companies through our …
Never before seen video of Distility 1day1brand
By Axle Davids Now that our provisional patent has been filed, you can be the first to see the new Distility 1day1brand video – just completed today. And what better place to premier the video than in NYC at Jeff Pulver’s @brandsconf where today we’re exploring the “Humanization of Brands” …
SEO and Social Media Build your Brand
In our last post, we defined brand and brand strategy, and noted that your public brand is rooted in your customers’ past impressions of your company, while your brand strategy is a vision of the future of your brand. Now we settle down and talk about the present, the now, …