@1day1brand top tweets for the week ending May 27, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets. Oprah Brand Lessons What …
The 5 Dangerous Don’ts of Branding
So it’s time to brand. Nervous? Don’t sweat it. Just keep your eyes open and take a moment to join us as we revisit the biggest Brand Scams – the things you most definitely do not want to do when you brand. 1. Don’t buy too little Branding is a …
HP’s Gerstein on Bad Branding Agency Attitude
Today’s Ad Age has a nice interview with Richard Gerstein, the new senior VP-strategy and worldwide marketing for the HP’s Personal Systems Group division. In it he gives some frank talk about the big branding agencies’ inability to think small.
Brand Scam: Buying Too Darn Much!
Too many branding vendors bank on the fact that you are lost in the branding quagmire, so they can sell you more than you really need. Less common, but still a concern, is the in-house resource who is going to take your project down the rabbit hole, drawing it out, …
Add Your Quote for Brand Scammed!
We’re delighted by the response so far to Brand Scammed! Have a look in the comments section below for some of the quotes we’ve received by some of the best minds in business. And please add your quote to theirs. You’ll be in great company! Please provide your quote below…
Brand Scam: Buying Too Little.
By Axle Davids, CEO & Brand Technologist, Distility Branding This scam is by far the biggest of all Brand Scams and leads to the worst brands of all. The typical story is a client who needs a branding deliverable like a website or lead generation campaign. They ask their internal …