If you’re interested in making a thoroughly insipid brand seem earnest and meaningful, this video has all the pointers you’ll need. Warning: Feigned Brand Authenticity Branding Agency Good & Evil It goes to show how easy it can be to massage the even most overused imagery and ubiquitous verbiage into …
New Google Logo Takes the Sans-Serif Plunge
This week, Google finally did it. They swapped their classic, bookish wordmark for a simpler and more contemporary sans-serif look. News of this change hit the Google Blog Tuesday morning, sending tech sites into a frenzy. And, really, it’s been a long time coming. Why Did the New Google Logo …
Sigma Systems Gets Exciting New Brand With Distility
Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they …
Key Brand Design Elements for a Website: The Checklist Revealed
Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website …
Key Brand Design Elements for a Website
Friends of Distility often ask us what the key brand design elements of a project are. Since they (or their clients) can’t invest in defining a brand that works across all media, they instead define their brand’s visual identity through a single application – often a website – and they …
A Long Brand Name Can Ruin a Wordmark
A wordmark is a specially stylized typographical treatment of the letters in your brand name. An effective wordmark focuses your customer’s attention on your name, while driving home some desirable first impressions about your brand. When your company has a long name – and by long we mean more than …
Does Your Wordmark Focus Attention?
Technically, a wordmark is not the same thing as a logo. With a wordmark, you’re treating your brand name itself as a piece of marketing art. With a logo, you’re aiming to create a symbol that will one day (if you have a huge marketing budget) stand in place of your name. …
2011 Summer Reading List – Marketing, Branding, Innovation & Design Thinking
Many summer reading lists are about light and frothy reads. If that is the summer reading list that you are looking for, then this is not the list for you. This list features four of our current favourite big idea books in the business strategy and marketing realm. The books …
Apple – The Most Distilled Global Corporate Brand
Today, Apple pushed Google out of top place for the title of the “Most Valuable Global Brand” in the BrandZ Top100 ranking of the most valuable global brands. How did they get there? By being the 21st century’s most distilled brand.
Building a Better Brand Strategy System: The Story of 10days10brands
Participants Achieve Extraordinary Results After New Technology Innovations In March 2010, we set out to improve Distility 1day1brand – our system that allows teams to create clear, honest and compelling brands in one breakthrough day. Our beta test – dubbed “10days10brands” – took ten innovative MaRS technology start-up companies through our …
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