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Branding Agency CEO Axle Davids on Why the New GAP Logo is Better

In Branding Evaluation by Axle DavidsOctober 8, 2010Leave a Comment

The interwebs are abuzz with the new GAP wordmark. People are shocked, enraged, agog. Productivity is down. People want answers. Emails are flooding my inbox. The Distility social graph wants to know where we stand. Neither wordmark is particularly inspired. But then how inspired is that of Dolce & Gabbana or …

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