In our last post, we defined brand and brand strategy, and noted that your public brand is rooted in your customers’ past impressions of your company, while your brand strategy is a vision of the future of your brand. Now we settle down and talk about the present, the now, …
TechVibes.com
Using Technology to Create Memorable Brands – the Distility Story One of the major buzz words these days in marketing is branding. And one of the questions that marketing professionals ask their clients is, “What is your brand?”. Distility understands this problem, which is why it started Distility Branding. Previously …
Top Ten Things a Brand Must Be to Go Social
Simon Mainwaring’s Blog has a great piece on the top ten things a brand must be to go social. It’s a question that is consuming more and more marketing companies as online spending increases, and Social becomes the next big thing. Mainwaring’s top ten include: 1. Be Defined 2. Be Simple 3. …