This week, PROFIT Magazine — one Canada’s leading business magazines — published a great article on the importance of pricing strategy for small businesses. Written by John Lorinc, the article illustrates why it’s so important for companies to be able to articulate the value of what they’re selling. It’s our …
Toronto Branding Agency Distility Takes New Pricing Public
January 5, 2011 Here at Distility we’re dedicated to making branding — and buying branding — quick and trouble-free. In that regard, the recent filing of our provisional patent brings new benefits to our customers including our ability to now meet the demand of smaller and larger groups with the …
When Promotions Kill Your Brand Strategy
by Margaret Sims The Bay department store is a venerable Canadian institution, and over my shopping lifetime, I have come to learn that the The Bay is a high quality department store. However, they seem to be moving into discount chain territory by using the old school marketing tactic of …
What Should You Pay for Branding?
[Updated December 2016] What Does Branding Cost? Before we get into the question, let’s take a second to remember the distinction between price and cost. Price is what branding consultants and agencies will charge you to do branding work. Branding cost is the price, plus all the time you spend internally …