Branding Education – How to Make Branding Better In October 2012, our company was featured in the Forum Magazine Business Spotlight. The article focuses on the backbone of our business – our ability to make branding faster and more pragmatic than what is made possible by traditional branding agencies. Ironically (and …
Never before seen video of Distility 1day1brand
By Axle Davids Now that our provisional patent has been filed, you can be the first to see the new Distility 1day1brand video – just completed today. And what better place to premier the video than in NYC at Jeff Pulver’s @brandsconf where today we’re exploring the “Humanization of Brands” …
HP’s Gerstein on Bad Branding Agency Attitude
Today’s Ad Age has a nice interview with Richard Gerstein, the new senior VP-strategy and worldwide marketing for the HP’s Personal Systems Group division. In it he gives some frank talk about the big branding agencies’ inability to think small.
Apple Brand Strategy Leaked in Microsoft Slide!
Hours ago, CNET and other tech sites featured a purported leaked Windows 8 document. It looks real. Especially convincing is the sad “How Apple does it: A Virtuous Cycle” slide. (image above from leaked document above) The Virtuous Cycle: A strong brand promises “That it will just work” It does …
Brand Scammed! Branding Agencies Exposed
Branding is so loveable when it fuses a team’s passion with a customer’s need. When it separates that team from the pack. When it imbues everything they do with an authentic sense of personality. When it helps good companies and good causes win the day. But I hate the bad …
Branding is Broken – A Call to Arms
Branding is ill-defined, usually vacuous, often expensive and totally unpredictable – Seth Godin in Seth’s Blog Incomprehensible Voodoo – Guy Kawasaki in The Art of the Start We are brand technologists. We love branding and believe in it. But we are here to say that branding is broken.