Inbound marketing is a marketing strategy that focuses on having customers and potential customers find you. This approach is a sharp departure from traditional marketing strategy which focuses on finding customers by building brand awareness through advertising, promotion and contacting prospects (that you have identified) directly. When inbound marketing is …
Calling All Business Innovators to Become Distility Pioneers
Over the past year, almost half of Distility 1day1brand engagements have been the result of referrals from customers and professionals who have personally experienced Distility 1day1brand. To offer a tangible thank you for future referrals, Distility has launched the Distility Pioneer Program, a lead referral program that provides a referral …
When Promotions Kill Your Brand Strategy
by Margaret Sims The Bay department store is a venerable Canadian institution, and over my shopping lifetime, I have come to learn that the The Bay is a high quality department store. However, they seem to be moving into discount chain territory by using the old school marketing tactic of …
Never before seen video of Distility 1day1brand
By Axle Davids Now that our provisional patent has been filed, you can be the first to see the new Distility 1day1brand video – just completed today. And what better place to premier the video than in NYC at Jeff Pulver’s @brandsconf where today we’re exploring the “Humanization of Brands” …