We’ve said it before, and we’ll say it again. A logo can be a waste of space. That’s because most brands benefit from a quality wordmark – not a logo. Wordmark vs. Logo A logo is a symbol that can stand in place of your brand name. The Nike swoosh, …
A Long Brand Name Can Ruin a Wordmark
A wordmark is a specially stylized typographical treatment of the letters in your brand name. An effective wordmark focuses your customer’s attention on your name, while driving home some desirable first impressions about your brand. When your company has a long name – and by long we mean more than …
Yahoo! Logo Rebranding – Where’s the Avatar?
Today the tech world was abuzz with the unveiling of the refreshed Yahoo! logo. Last night, the web giant revealed this new design on their Tumblr page. The purpose of the Yahoo! logo rebranding was to bring the Yahoo! look and feel up-to-date with their effort to up the sophistication of the …
How Often Should a Company Rebrand?
A Company Should Strive to Rebrand as Infrequently as Possible. By doing a rock-solid job on brand strategy and brand systems, your brand should be vibrant for at least ten years or more. After that time, your strategy may be the same but your systems (logo, tagline, colours, fonts, imagery) …