We don’t normally do breaking news over our blog but this is too important to ignore. It is a serious game changer! Apple and Motorola will need to change their branding strategies for sure.
Brand Positioning Fundamentals – The Customer
As noted in the post Positioning – Much Abused. How to Use here at Distility Branding, for 1day1brand, we use the classic positioning statement that is made up of the elements in the above diagram. 1.Your Target Customer 2.Their Need 3.Their Frame of Reference 4.Your Dramatic Difference(s) 5.Your reason(s) to believe Together …
Brand Positioning – The Droid Problem
With their “Droid Does” campaign, Motorolla is using the “Repositioning the Competition” strategy, using the iPhone’s entrenched brand status as the way to get sticky in our minds. It is the same strategy used when Avis fought Hertz with their classic ““We’re number two. We try harder” brand strategy. Key …
Great Positioning Video – Motorola Droid Takes on iPhone
It is great to see some seriously tough positioning coming out of Motorola for their new super phone – The Motorola Droid.