The books on our Summer Reading List 2012 have a technology bent. The overarching theme is how the technology ends up shaping our actual world and fictional ones. Beyond this heady theme, this year’s summer reading list has two purposes. First, we enjoy sharing our current favourite books. Second, we are hoping …
Steve Jobs’ Buddhist Branding Secret
The real secret to Steve Jobs’ branding success stems from his time spent studying Buddhism in India. It was there that he learned the importance Buddhism places on intuition. Here is what Jobs told his biographer Walter Isaacson: “The people in the Indian countryside don’t use their intellect like we …