Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. This post is the sixth in our series on how to become an inbound marketing hero. In the last post in this series, we talked about the importance of budgeting sufficient time and …
Inbound Marketing Step 5: Budgeting Sufficient Resources
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their needs. This blog post …
Inbound Marketing Step 4: Online Location and Social Media Channels
Be an Inbound Marketing Hero Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. The heart of inbound marketing is online publishing of highly valued content that is magnetic to your target audience and that helps your audience decide whether to buy …
Inbound Marketing Step 3: Create a Content Strategy
Be an Inbound Marketing Hero This blog post is the third in our series of posts designed to help you progress from inbound marketing wannabe to your brand’s inbound marketing hero. The first post “Inbound Marketing Step 1: Is Your Brand Ready to Start Inbound Marketing?” addressed ensuring you and …
Inbound Marketing Step 2: Be Clear on Your Audience
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. This blog post is the second in our series of posts designed to help you progress from inbound marketing wannabe to your brand’s inbound marketing hero. The first post “Is Your Brand Ready …
Inbound Marketing Step 1: Is Your Brand Ready to Start Inbound Marketing?
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their need. Like all marketing …
Top Inbound Marketing Tools
Inbound marketing is a marketing strategy that focuses on having customers and potential customers find you. This approach is a sharp departure from traditional marketing strategy which focuses on finding customers by building brand awareness through advertising, promotion and contacting prospects (that you have identified) directly. When inbound marketing is …
Best of Brand Marketing Distilled – 10/21/2011 – Inbound Marketing
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition provides a distillation of inbound marketing. Inbound marketing is a marketing strategy that focuses on …