A Company Should Strive to Rebrand as Infrequently as Possible. By doing a rock-solid job on brand strategy and brand systems, your brand should be vibrant for at least ten years or more. After that time, your strategy may be the same but your systems (logo, tagline, colours, fonts, imagery) …
When Is It Time to Rebrand?
Is a Corporate Rebrand in Your Future? If you are reading this, then your brand, or the brand of someone you know, is on your mind. You may be thinking: “Our brand looks dated, at a time when we need to look current.” If this is you, you need to …