It’s no secret that social media has become a common marketing tool for brands to engage with their target audiences. But with the rise of social media marketing, many people have developed conflicting opinions about the ability of recent graduates to drive an organization’s social media efforts. Brands and Social …
Tips for Creating a Strong Brand Promotion Contest
A brand promotion contest can be a great way to increase brand awareness and reward brand loyalty. However, the brand marketing spend will be wasted if care isn’t taken with every aspect of the contest’s customer experience. The risks of harming your brand if some contest details fall below your …
Best of Brand Marketing Distilled – 10/27/2011 – Halloween Marketing Ideas
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition provides a distillation on Halloween Marketing as an increasingly important stop on the seasonal marketing …
Best of Brand Marketing Distilled – 09/30/2011
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week we offer four different pieces on social media: how social media can boost productivity, the value …