When you are creating your brand marketing, your colour choices should support both your brand and your message. Consistent use of your brand colour or colours will help you build your brand into a valuable intangible asset. In your brand marketing messages, it’s important to consider how your colours might …
The Globe and Mail Consults Distility For Expansion Story
This article was originally posted on The Globe and Mail website – June 1, 2011. The Challenge – Expansion dilemma brews for Garrison By Marjo Johne Garrison Brewing Co. had to temporarily shut down production a couple of months ago – but not because there wasn’t enough demand …
That’s Not Branding – A Costly Confusion
Brands and businesses suffer when decision-makers don’t see the difference between defining a brand and other kinds of “messaging” or marketing projects. A serious branding effort is built on the ultimate, distilled, enduring ideas that have the very best chance of sticking in the customer’s mind. By contrast, the typical …