Brand architecture – the high-level structuring of your brand’s offers – is a must if you want to scale your brand without wasting time and money. It affects product naming. It informs advertising. It determines how your corporate trade-mark will appear around other brands in your roster. It can even …
April Fools Brand Hoaxes: Our Fave Five of 2013
Every year, countless brands roll out elaborate ‘brand awareness’ pranks on April 1st, launching fake products or campaigns that are so hilariously off-point that consumers can’t seem to get enough. For us, there is nothing better on April Fools’ Day than a brand prank delivered well. So, without further ado, …
Tips for Creating a Strong Brand Promotion Contest
A brand promotion contest can be a great way to increase brand awareness and reward brand loyalty. However, the brand marketing spend will be wasted if care isn’t taken with every aspect of the contest’s customer experience. The risks of harming your brand if some contest details fall below your …
Intelligence on How to Improve Digital Sales and Marketing
@1day1brand top tweets for the week ending June 17, 2011. Digital Sales and Marketing Email Nurturing: 6 tips for engaging newsletters – http://ow.ly/5jjSf Owning Awareness vs. Just Renting It – http://t.co/ACBuOHO Why Brands Need a Digital Customer Experience Strategy To Stay Competitive – http://t.co/z5xxQ60 Where is Inbound Marketing Headed? …
Do I have a brand?
Brand is a word that has many meanings. It can mean as little as an identifiable trademark (a name or logo) or it can be used to describe an entire business. When it comes to savvy marketing what is key is that it is an idea that exists in the …