NRX – a global, enterprise-level software provider – approached Distility for a ground-up rebranding, from brand strategy through to new collateral and a fully redesigned website. Though the Toronto-based software provider had become a leader in its industry, NRX was struggling to commit to a clear brand promise, which was preventing …
Best of Brand Marketing Distilled – 08/26/2011
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel your organization’s planning and success. B2B Marketing and Sales This week our focus is B2B branding, marketing and sales. The five links below are …
Branding and Business Intelligence
@1day1brand top tweets for the week ending August 19, 2011. Brand Management Is Brand Management an Offensive or Defensive Play? http://ow.ly/66KLn Should a premium brand charge more than its competition or use the same price to sell more? Should Coca Cola Raise Prices. http://ow.ly/64k5I Business Intelligence Four Ways To Spot …