When you are creating your brand marketing, your colour choices should support both your brand and your message. Consistent use of your brand colour or colours will help you build your brand into a valuable intangible asset. In your brand marketing messages, it’s important to consider how your colours might …
Logo Design Is a Waste of Space
Logo + Wordmark – What’s the Difference? At Distility, we design wordmarks, not logos. A logo is a graphic symbol which represents a brand. A wordmark is a text-only typographic representation which is built from the letters in the brand name. Three Reasons Why Wordmarks Are Part of Pragmatic Brand Marketing We …