Brand systems are the visual and verbal systems representing your brand — names, symbols, concepts, colours, images, fonts, tag-lines and the like. By using your brand systems consistently, you can create a valuable intangible asset that ensures recognition, memorability and relevance in the minds of your stakeholders. While the value …
Innovative Brand Campaigns and Knowledge Marketing
@1day1brand top tweets for the week ending July 8, 2011. Innovative Brand Campaigns – Successful, Lacklustre & Green Successful: HBO Finds Its Own Way With Social Networking – http://ow.ly/5w7W5 Lacklustre: Pepsi Rebranding 101: First, Do No Harm – http://ow.ly/5tuJB Green Brand Strategy: A Swedish Burger Chain Says “Minimize Me” – …