Vision, mission and values workshop
Vision, mission and values that actually come from you
Purpose, vision, mission and values only work when they’re true. We help founders and leadership teams put what they believe into words, in as little as one executive meeting.
Founder-led. Small group. Built for employer branding.
PURPOSEWhy you exist, beyond making money.
VISIONWhere you’re going.
MISSIONHow you’ll get there.
VALUESHow you make decisions along the way.
What you walk away with
PURPOSE
The reason people join you
Why you exist, beyond making money. It matters most to the people you want to hire and keep.
VISION
Your future
A good vision helps leaders make the right decisions over time. Big hairy audacious goal or practical short-term goal, we help you pick the type that works for you.
MISSION
The way there
A mission your team can live and breathe every day. Clear direction, not rhetoric for the sake of rhetoric.
VALUES
Your compass
We won’t let you create bland, toothless or dishonest values. We stress-test every idea, so your values are actionable, not laughable.
Why we keep the room small
FOUNDER-LED
Start with conviction
Purpose and values come from founders and culture. We start with the people whose beliefs built the company.
SMALL GROUP
No committee averaging
A committee will average a conviction into something nobody holds. We keep the room to your founders and the leaders who will live by the result.
EMPLOYER BRANDING
Where it pays off
These statements matter most inside the company: recruiting, onboarding, culture and messaging for prospective employees.
In as little as one executive meeting
We bring your key minds together for an interactive session. Our patented workflow captures ideas freely, without the dangers of groupthink. Then we push you to commit to the right ones before you leave the room. You get statements rooted in best practices, not BS, and ready to put to work immediately.
Need customers to buy? That’s brand strategy.
Purpose and values rarely win a customer on their own. For that you need a clear promise, position and personality, and that’s what the Distility 1day1brand workshop is for.
Want to talk it through? Contact Axle or email hello@distility.com.