The Distility Naming + Messaging Workshop gets at the heart of your new product or service, so you can get to market faster.

“Distility’s day-long workshop, allowed us to leverage the insights of key cross-institutional stakeholders to get at the heart of what could have taken months of strategic exploration.”

Olga Lalka Director Marketing, Humber Institute of Technology + Advanced Learning

Get the Message

First, we walk the group through your brand strategy and voice. Then, we educate them on naming dos and don’ts. Before lunch, we zero in on key features, benefits and emotional attributes that define the message.

Let the Names Begin

With consensus on your brand message, we guide your team through brainstorming exercises that produce a high volume of names. Together, we decide which ones are put forth as the viable options for the future.

Have the Full Report

The very next day, Distility delivers a high-level naming report, containing a summary of the day and its goals, the final name shortlist, the pros and cons of each option, and the brand message outline that drives it all.

What Does Naming Affect?
How people recognize and remember your brand
How product and service brands tie into your corporate brand
How product or service logos are created or streamlined
How people search the web for your brand