A Company Should Strive to Rebrand as Infrequently as Possible. By doing a rock-solid job on brand strategy and brand systems, your brand should be vibrant for at least ten years or more. After that time, your strategy may be the same but your systems (logo, tagline, colours, fonts, imagery) …
When Is It Time to Rebrand?
Is a Corporate Rebrand in Your Future? If you are reading this, then your brand, or the brand of someone you know, is on your mind. You may be thinking: “Our brand looks dated, at a time when we need to look current.” If this is you, you need to …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending April 29, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets. The Royal Wedding as …
Branding Best Practices Learned From the GAP Logo Debacle
I took some heat for my last post on how the new GAP logo was better. In that post, I explained how the old square shape makes it smaller than competitors, and how the old serif font is out of tune with their otherwise ubiquitous use of Helvetica. Soon after …
Axle Davids to speak at Toronto Business Development Centre
TBDC Entrepreneur Forum – Thursday February 11, 2010 Pragmatic Branding: Create brands that are simple, social and scalable Featured Speaker: Axle Davids, Principal – Distility Branding Discover a plug and play open source model that is easy for your team to learn and use to build in-house branding muscle. Learn …
The End of aXle Branding. The Start of Distility Branding Agency.
This video says it all…
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