Who Should You Include in a Branding Workshop?

In Building a Brand by Axle DavidsLeave a Comment

One question our clients always ask us is who they should bring along to their Distility 1day1brand. For start-ups, should they bring the whole company? For larger enterprises, should they bring the whole C-suite? There is of course no single answer – every company has a different mix of people. …

The Hidden Cost of Brand Strategy

In Marketing Agencies by Axle Davids2661 Comments

Price vs. Cost In our last blog post, What Should You Pay for Branding? we gave a high level overview of the price tag you might find attached to a complete branding project: brand analysis, brand strategy, and brand systems. But beyond price, there is cost – the all-in accounting …

Distility Branding receives angel-led funding

In Branding News by Axle DavidsLeave a Comment

1day1brand system delivers an innovative and collaborative process for building brands TORONTO, ONTARIO (July 21st, 2010) — MaRS, a Toronto-based not-for-profit innovation centre, is pleased to announce that one of its clients, Distility Branding, has closed a round of angel funding totalling $350,000. Proceeds of the investment will provide operations …

Canadian News Wire: Distility Branding receives angel-led funding

In Branding News by Axle DavidsLeave a Comment

Distility Branding receives angel-led funding 1day1brand system delivers an innovative and collaborative process for building brands TORONTO, July 21 /CNW/ – MaRS, a Toronto-based not-for-profit innovation centre, is pleased to announce that one of its clients, Distility Branding, has closed a round of angel funding totalling $350,000. Proceeds of the …

Brand vs Brand Strategy: The Rematch

In Branding Evaluation by Axle Davids1 Comment

It is time once again explore the absolutely fascinating subjects of brand and brand strategy. We’ll pick up our conversation again with some useful definitions. Brand. Your company’s brand can be thought of as its image in the collective mind of the marketplace – its personality, promise, and position as perceived …

Sprouter Company Profile

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Sprouter Talks…to Distility about the new branding By: Erin Bury, Community Manager at Sprouter. Tues Feb 23rd, 2010 If you’re an entrepreneur at some point you had to sit around with a whiteboard trying to think of a name for your company. You probably sent ideas to your peers and …

Axle Davids to speak at Toronto Business Development Centre

In Branding News by Axle DavidsLeave a Comment

TBDC Entrepreneur Forum – Thursday February 11, 2010 Pragmatic Branding: Create brands that are simple, social and scalable Featured Speaker: Axle Davids, Principal – Distility Branding Discover a plug and play open source model that is easy for your team to learn and use to build in-house branding muscle. Learn …