Distility was very fortunate to have Dean Roger Martin and Assistant Dean Suzanne Spragge of the Rotman School of Management, University of Toronto, spend an hour with us in the Distility Lab this week. The visit exceeded expectations since not only was it immensely gratifying to have positive feedback on …
Building a Better Brand Strategy System: The Story of 10days10brands
Participants Achieve Extraordinary Results After New Technology Innovations In March 2010, we set out to improve Distility 1day1brand – our system that allows teams to create clear, honest and compelling brands in one breakthrough day. Our beta test – dubbed “10days10brands” – took ten innovative MaRS technology start-up companies through our …
How to Sell the Boss on Branding
If you are the big boss at your company, launching a branding project can be a difficult decision to make. But if you’re not the big boss, if you’re the marketing or sales guru who clearly sees the need for branding or rebranding, convincing the big boss is a whole …
Never before seen video of Distility 1day1brand
By Axle Davids Now that our provisional patent has been filed, you can be the first to see the new Distility 1day1brand video – just completed today. And what better place to premier the video than in NYC at Jeff Pulver’s @brandsconf where today we’re exploring the “Humanization of Brands” …
What Should You Pay for Branding?
[Updated December 2016] What Does Branding Cost? Before we get into the question, let’s take a second to remember the distinction between price and cost. Price is what branding consultants and agencies will charge you to do branding work. Branding cost is the price, plus all the time you spend internally …
Don’t Miss your Mark: Brand Strategy Allows Effective Content Review
Today’s Toronto Globe and Mail includes an interesting piece by Simon Houpt in which he opines on why he thinks the new ad campaign by Ontario’s egg campaign misses the mark. In a nutshell, the new ad campaign for Ontario eggs is in the vein of other farmer centred small farm local food movement marketing [Read more…]
Distility Milestone: New Patent Filed by Toronto Branding Agency
Thursday October 14, 2010 marked an important milestone for Distility Branding as both a growing branding agency and industry innovator. On October 14, 2010, Distility’s USPTO provisional patent application DISTL-00100 “Method Of Visualizing The Collective Opinion Of A Group” was accepted for filing with the US Patent Office and was …
Brand Agencies Won’t Like This New Way to Value Brands
Yesterday, I stumbled upon a great rant about the recently published Interbrand 100 top brand rankings of 2010. On his blog, Chicago based Brand Strategist Jonathan Salem Baskin suggests a far better way to value a brand, one the brand agencies are bound to hate. After sending it to my team, …
Brand Scam: Buying Too Darn Much!
Too many branding vendors bank on the fact that you are lost in the branding quagmire, so they can sell you more than you really need. Less common, but still a concern, is the in-house resource who is going to take your project down the rabbit hole, drawing it out, …
Distility CEO Axle Davids on BusinessCast, the podcast for entrepreneurs.
Last week Distility CEO Axle Davids had the privilege of being the featured guest on Businesscast, the podcast for entrepreneurs. The BusinessCast Entrepreneurs Podcast is an iTunes-featured podcast developed to help entrepreneurs of small and medium-sized businesses across all industries address their strategic and day-to-day business issues.