Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week we offer a distillation of rules and tips for effective writing and for increasing your website’s …
How to Choose Your Brand Architecture
As a brand marketer you can’t afford to be ignorant about Brand Architecture. Beyond your need to grasp this kind of branding fundamental, your organization will be best served if your brand architecture is planned to allow effective scaling as additional offerings are added to your portfolio. As described in …
What Is Brand Architecture?
[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Architecture is the planned design of a system. It could be the planned design of a …
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