Today’s Ad Age has a nice interview with Richard Gerstein, the new senior VP-strategy and worldwide marketing for the HP’s Personal Systems Group division. In it he gives some frank talk about the big branding agencies’ inability to think small.
Branding Best Practices Learned From the GAP Logo Debacle
I took some heat for my last post on how the new GAP logo was better. In that post, I explained how the old square shape makes it smaller than competitors, and how the old serif font is out of tune with their otherwise ubiquitous use of Helvetica. Soon after …
Branding Agency CEO Axle Davids on Why the New GAP Logo is Better
The interwebs are abuzz with the new GAP wordmark. People are shocked, enraged, agog. Productivity is down. People want answers. Emails are flooding my inbox. The Distility social graph wants to know where we stand. Neither wordmark is particularly inspired. But then how inspired is that of Dolce & Gabbana or …
Brand Agencies Won’t Like This New Way to Value Brands
Yesterday, I stumbled upon a great rant about the recently published Interbrand 100 top brand rankings of 2010. On his blog, Chicago based Brand Strategist Jonathan Salem Baskin suggests a far better way to value a brand, one the brand agencies are bound to hate. After sending it to my team, …
Brand Scam: Buying Too Darn Much!
Too many branding vendors bank on the fact that you are lost in the branding quagmire, so they can sell you more than you really need. Less common, but still a concern, is the in-house resource who is going to take your project down the rabbit hole, drawing it out, …
Distility CEO Axle Davids on BusinessCast, the podcast for entrepreneurs.
Last week Distility CEO Axle Davids had the privilege of being the featured guest on Businesscast, the podcast for entrepreneurs. The BusinessCast Entrepreneurs Podcast is an iTunes-featured podcast developed to help entrepreneurs of small and medium-sized businesses across all industries address their strategic and day-to-day business issues.
Distility Branding receives angel-led funding
1day1brand system delivers an innovative and collaborative process for building brands TORONTO, ONTARIO (July 21st, 2010) — MaRS, a Toronto-based not-for-profit innovation centre, is pleased to announce that one of its clients, Distility Branding, has closed a round of angel funding totalling $350,000. Proceeds of the investment will provide operations …
Canadian News Wire: Distility Branding receives angel-led funding
Distility Branding receives angel-led funding 1day1brand system delivers an innovative and collaborative process for building brands TORONTO, July 21 /CNW/ – MaRS, a Toronto-based not-for-profit innovation centre, is pleased to announce that one of its clients, Distility Branding, has closed a round of angel funding totalling $350,000. Proceeds of the …
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Brand Scam: Buying Too Little.
By Axle Davids, CEO & Brand Technologist, Distility Branding This scam is by far the biggest of all Brand Scams and leads to the worst brands of all. The typical story is a client who needs a branding deliverable like a website or lead generation campaign. They ask their internal …