As you may have noticed, the internet has been buzzing with updates regarding a disputed U.S. trademark application filed by Google, for their yet-to-be-made-public wearable computing device, Google Glass. Given that part of our work at Distility® is naming strategy, we’ve found this story to be pretty interesting. What’s Been …
What is a Sound Trademark?
A sound trademark or sound mark is a distinctive sound used to identify the goods or services of a person or organization. While a sound trademark is usually a short melody or sequence of sounds, it may also be a non-musical distinctive sound, such as the roar of a lion. To …