By Pete Kloppenburg It’s a truth so widely accepted, it seems painfully obvious to say it: One of the keys to great communication is a knowledge of your audience. This is true of your brand as well. In fact, an understanding of audience is one of the primary requirements we …
When Promotions Kill Your Brand Strategy
by Margaret Sims The Bay department store is a venerable Canadian institution, and over my shopping lifetime, I have come to learn that the The Bay is a high quality department store. However, they seem to be moving into discount chain territory by using the old school marketing tactic of …
Sprouter Company Profile
Sprouter Talks…to Distility about the new branding By: Erin Bury, Community Manager at Sprouter. Tues Feb 23rd, 2010 If you’re an entrepreneur at some point you had to sit around with a whiteboard trying to think of a name for your company. You probably sent ideas to your peers and …
Fast Company
Free Billboard Ad To Build a Brand BY FC Expert Blogger Dana Severson Fri Oct 23, 2009 at 11:44 PM I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead …
Brand Positioning Fundamentals – The Customer
As noted in the post Positioning – Much Abused. How to Use here at Distility Branding, for 1day1brand, we use the classic positioning statement that is made up of the elements in the above diagram. 1.Your Target Customer 2.Their Need 3.Their Frame of Reference 4.Your Dramatic Difference(s) 5.Your reason(s) to believe Together …
Positioning – Much Abused, How to Use
Positioning – Much Abused. How to Use. Sales Guy #1: So What’s Your Positioning? sales Guy #2: We’re a global leading manufacturer of rubber chickens. Ouch. Poor Positioning. She is so misunderstood. Maybe even the most abused term in Marketing. Here’s the bottom line. Positioning needs to be relative to …