A slogan or tagline, as outlined in our post What Makes a Good Tagline, is a short, pithy sentence that acts as a rallying cry for your brand. It works to: directly communicate the essence of your brand to your target audience, and inspire your team to be proud of …
What Makes a Slogan Memorable?
A good slogan (also known as a good tagline) is a cornerstone of an enduring brand. To be good, a slogan needs to be memorable. An important aspect of branding is to ensure your brand is remembered by your target customers and customers. A recent Cornell University research paper provides …
What Makes a Good Tagline?
It’s no secret that a good tagline or slogan can be a cornerstone of an enduring brand. At Distility, we believe that a concise, elegantly-crafted tagline can drive home the value of a brand. But coming up with the perfect one-liner is no walk in the park. There’s lots to …