Recently, we had the pleasure of working on a client project that involved the creation of both a brand strategy and content marketing strategy. It is extremely exciting to witness how strongly a well-defined brand strategy works to focus the creation of a knowledge-driven content marketing plan. The first step …
Globe and Mail Features Toronto Branding Agency Distility
Distility was featured in a business strategy article in the Globe & Mail, Canada’s National Newspaper, on Thursday September 22, 2011. To read the full Globe and Mail article by Marjo Johne please see Strategy: How to get ahead by being different. Below is an excerpt of the article which …
Overload: Vision, Mission, Values, Purpose, Brand
I met with a fantastic organization that does huge business in the USA. They are routinely winning awards and business because they have such an energized and engaged culture. The company will do profound leadership work, say on their values, and then ensure that these concepts are thoroughly metabolized throughout …
An Authentic Brand Motivates Employees Better Than Money
Human resource experts, academics, business leaders and writers have researched and written extensively on the power of purpose as a motivator for employee performance. In fact, Daniel Pink in his book Drive posits that the carrot and stick approach — where money is used as both carrot and stick — is …
Don’t Build Your Brand on a Weak Foundation
The process for developing a brand is usually slow, expensive, and unnecessarily complicated. However, it doesn’t need to be like that and we say that it shouldn’t be like that. The best practices for developing your brand — like any good thing — depends on getting off to the right …
Integrating Winning Strategy: Business Strategy v. Brand Strategy
Distility was very fortunate to have Dean Roger Martin and Assistant Dean Suzanne Spragge of the Rotman School of Management, University of Toronto, spend an hour with us in the Distility Lab this week. The visit exceeded expectations since not only was it immensely gratifying to have positive feedback on …